ZOOMLION, a global leader in construction machinery, continues to deepen its market layout in Southeast Asia, and recently held a grand opening ceremony for its 29th branch in Palangkaraya, the capital of Central Kalimantan province in Indonesia. The event attracted more than 100 local customers and partners, and the total orders signed on the spot exceeded RMB 70 million, covering a wide range of equipment such as excavators and high-powered tractors, etc. The company has also reached a strategic cooperation with a number of core dealers, which symbolizes that ZOOMLION Heavy Industries Co. has climbed to a new height in terms of its service network and brand influence in the Indonesian market.

Layout of strategic locations to seize the first opportunity for development

As a place rich in mineral and agricultural resources in Indonesia, Palangkaraya is becoming a core hub for regional development, relying on its east-west transportation advantage and the government's key industrial and agricultural projects. ZOOMLION has accurately settled in the region, and the new outlets, integrating product display, warehousing service and technical support, have not only strengthened the market coverage of Central Kalimantan, but also radiated to the neighboring provinces, forming the strategic effect of “point to lead the whole area”.

Product Strength Wins Market Trust

At the opening site, ZOOMLION 's whole series of main products made a stunning appearance, and its excavators, high-horsepower tractors and other star equipment matched the local industrial and agricultural upgrading needs in depth by virtue of their efficient performance and intelligent design. Through dynamic demonstration and scenario-based solution display, customers intuitively feel the hardcore strength of “Made in China”, and the signing session was very hot, with the order amount reaching a new high. Mr. Li Xin, Deputy General Manager of the Indonesian subsidiary, emphasized, “The opening of the Palangkaraya outlet will significantly improve the regional service response speed, and create greater operational value for customers through the front-loading of spare parts, technical training and other initiatives.”

Leading in multiple fields, localization strategy shows results

With forward-looking layout and continuous innovation, ZOOMLION has built up an all-round competitive advantage in the Indonesian market: the four major segments of construction hoisting machinery and concrete machinery are at the top of the market share list, agricultural machinery is ranked in the first echelon of Chinese brands, and earthmoving and mining machinery has continued to lead the market with an average annual growth rate of more than 30%. Through the construction of localized team, adaptive product development and deep channel sinking, the enterprise has realized the transformation and upgrading from “equipment supplier” to “full-cycle solution provider”.

Future blueprint: building an empowering platform for regional development

The person in charge of ZOOMLION Indonesia said that ZOOMLION will take the Palangkaraya network as a new strategic pivot to accelerate the upgrade of the “1+N” service network, and plan to add five new intelligent service centers within the year, and introduce the Internet of Things (IoT) remote operation and maintenance system at the same time. By deepening government-enterprise cooperation, participating in infrastructure construction, and assisting in the transformation of agricultural mechanization, the company is committed to becoming a core partner in the upgrading of Indonesia's industry and agriculture, and injecting strong kinetic energy into the development of the regional economy.

This strategic deployment not only highlights the acceleration of ZOOMLION's globalization process, but also provides a vivid sample of industrial upgrading for the global emerging market with the “China Solution”. With the deep connection between the “Belt and Road” initiative and Indonesia's strategy of “balanced regional development”, ZOOMLION is writing a new chapter for Chinese construction machinery enterprises to go overseas with the empowerment of intelligent manufacturing.