On April 13, Bauma 2025, a week-long global construction machinery event, concluded successfully in Munich, Germany. The show, which was re-organized after three years, attracted top brands and tens of thousands of visitors from all over the world, focusing on displaying the latest technology and innovative products in the industry.
During the exhibition, SUNWARD Intelligence brought 25 high-end products in three categories of earthmoving, piling and aerial machinery to the outdoor booth FN618/10, among which 12 brand-new products attracted a large number of businessmen, and the popularity of the site exploded, showing the hard-core strength of “Made in China”.
On the booth, the customized PRO series rotary drilling rigs were praised by professional customers for their accurate and efficient construction performance, and three of them were ordered on site. They meet various emission requirements and can be transported as a whole machine with drill pipe, which is convenient and low-cost.
The matrix of 12 excavators attracted a lot of visitors, and the new generation of electric excavator series became the “stars”. SWE10FE and SWE60UFE, with both zero-emission and ultra-low-noise characteristics, provide green solutions for urban construction, and were favored by customers.
The aerial working platform area was also hot. The new SWA18JE-P pure electric aerial working platform became a “safety guard” for aerial work with its lithium battery technology and four-wheel drive system, and received inquiries from customers from many countries on the first day.
German customers said that SUNWARD Intelligence's equipment meets European standards and motorized products provide sustainable construction choices after the test drive. The relevant person in charge of SUNWARD Intelligence said that the display of electrified new products is to let customers feel that it is a practitioner of green technology promotion, and the performance of electrified products of Chinese brands can be comparable to or even exceed international brands. At present, SUNWARD Intelligence has launched more than 80 electrified products with diversified technology routes.
Listening to customers' voices, “Based in China, Serving the World”.
During the exhibition, Chairman Fu Xiangdong led the research team, and the team of SUNWARD Intelligence had in-depth exchanges with customers in Europe, South America, Southeast Asia, etc., and listened to the feedback of product performance and service network. Agents from many countries signed contracts on the spot, such as Italy and Belgium.
The Belgian agent commented that SUNWARD Intelligence attaches importance to quality and after-sales service, and has a great opportunity to become a big brand. Fu Xiangdong said that SUNWARD Intelligence's overseas products focus on specialization and refinement, and penetrate into niche areas.
SUNWARD Intelligence continues to promote “based in China, serving the world” globalization strategy and “in Europe, for Europe” localization strategy. It has perfected the localization network in Europe, and the parts center in Belgium can achieve 95% local satisfaction rate and respond to the demand within 24 hours. When Fu Xiangdong visited the European subsidiary, he emphasized the strengthening of localized service capability.
From the first trip to Bauma in 2007, to the new products and global recognition, SUNWARD Intelligence has accelerated its internationalization journey with innovation as the engine and customers as the center. This exhibition is not only a product display, but also a commitment to build a green future with global partners.